Starter
Try Marlow
$0 prototype / trial
- Light inbound message testing
- Basic summaries
- Early feel for the core assistant loop
Pricing
Priced like a helpful family assistant.
Marlow should be paid for because it lightens the load, keeps the household on top of what matters, and saves real time — not because it hides basic value behind AI credits.
Pricing principle
Household value over feature clutter.
The right pricing story is less about bundles and more about trust, follow-through, and what it feels like when family admin stops living only in your head.
Early pricing shape
A simple structure that fits the product.
Core family plan
The main experience
$12–$20 / month
- School and family message intake
- Calendar updates and reminders
- Daily and weekly briefings
- Household preferences and filtering
Premium family plan
For more complex households
$24–$39 / month
- More ingestion volume
- Deeper memory and preferences
- Multi-home support over time
- Priority access to richer workflows
What families are paying for
Relief, follow-through, and a more accurate week.
Families are not paying for “AI” in the abstract. They are paying for fewer dropped balls, less translation work, better reminders, and more confidence that the calendar reflects reality.
If Marlow works, the value feels like lower cognitive load and clearer coordination — not just another app subscription.
Good pricing behavior
- One clear mainstream paid plan
- A premium tier tied to real complexity
- Pricing by household, not by tokens
- Basic trust-building value available early
What to avoid
- Complicated AI credit language
- Enterprise-style feature clutter
- Gating the basic assistant too hard
- Pricing that feels colder than the product
Families should feel like they’re paying for help — not software bloat.
The stronger Marlow gets at turning incoming chaos into organised action, the more durable the pricing power becomes.